In April 2021, Kiran asked me to help promote his new single, 'ILYSM,' by creating a lyric video. The goal was to capture the song's personal touch through a handwritten-style visual that depicted the emotion of the track.
In addition to the lyric video, I designed the album artwork, focusing on visual elements that complemented the song's themes and mood. This involved selecting a color palette and imagery that resonated with the single's emotional tone. I also produced a Spotify canvas, a looping video clip that plays while the track is streamed on Spotify, ensuring a cohesive and engaging visual experience across all platforms. The combined effort aimed to create a distinctive and memorable identity for 'ILYSM,' boosting its appeal and reach.