In January 2023, the team at Yorkshire County Cricket Club contacted me to get involved with their T20 kit launch campaign.

I worked alongside them during the pre-production stage to develop the creative concept for the launch video. The plan was to embark on a road trip, visit a handful of the 632 different clubs associated with the county, and give fans a glimpse of the new shirt and the chance to be the face of the campaign. At each club we visited, I undertook the principal photography stage of the production, collecting clips of fans wearing the shirt to be included in the final edit.

I then pieced together the final product, colour grading each clip into one cohesive sequence, including motion graphics and sound design elements to fully immerse the viewer.

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